Dr. Ruppal W Sharma
DESIGN THINKING
AN INTRODUCTION TO CREATIVE PROBLEM SOLVING
About
Dr. Ruppal W Sharma
Dr. Ruppal W Sharma has a work experience of more than 25 years of which she spent close to eight years in the corporate sector and the rest in academics. Before rejoining SPJIMR in 2017, she had served as marketing faculty at Indian Institute of Foreign Trade Delhi (2007-17) and SPJIMR Mumbai (2003-07). Prior to that, she worked in the corporate sector, from 1995 to 2002, across marketing and brand management profiles in different industries.
She has completed her PhD from BITS Pilani, MBA from IIFT Delhi, and Graduation in Economics from Lady Shri Ram College, Delhi.
Dr. Sharma has designed and conducted various Management Development Programmes for middle to senior level managers in organizations like Xerox, Philips, DCM Shriram, Maruti Suzuki, Mobileum, Castrol, Glaxo Smithkline and IOCL among others. She also undertakes consultancy assignments for industry and has served on the advisory board of The Shop for Change Company which was set up to promote Fair Trade in India. She regularly shares her expertise with selected start-ups in helping them develop their marketing strategy.
Her research and publications are largely in the area of brand management and consumer behavior. Dr. Sharma’s case studies on go-to-market strategies and building a start-upbrand were selected in the top 10 cases in the ISB-Ivey Global Case Study Competitions in 2017 and 2016 respectively. Dr. Sharma’s articles on marketing and branding have been published in newspapers like Economic Times, Brand Equity(ET), Mint and Forbes India amongst others.
About SPJIMR
Former Dean Dr. Ranjan Banerjee
Minimum Eligibility for SPJIMR’s GMP Programmes
Graduation with 60% and CAT/XAT (80 percentile) / GMAT (550) / GRE (300).
Programme Highlights
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Brandeis is a private research university with global reach. The campus is spread over 235 acres and located in the suburbs of Boston, a global hub for higher education and innovation. Brandeis was established as a non-sectarian university with a founding principle of being open and welcoming to faculty, students and staff of all backgrounds and beliefs. Brandeis is a community of scholars and students united by their commitment to the pursuit of knowledge and its transmission from generation to generation.
The University of Maryland’s proud past stretches back to 1856, when the tiny Maryland Agricultural College was carved from part of Charles Benedict Calvert’s plantation along a dirt road now called U.S Route 1. From its start with 34 students, the institution slowly grew to include engineering and the liberal arts, and to add athletics, women and minorities. It survived the Great Fire of 1912, re-emerged as a public college, and boomed following World War II. Today, the university is a national powerhouse in research and academics, even as it embraces its roots as a land-grant institution.
Since its inception in 1971 as the first private higher education institution for business studies in Germany, EBS Business School has stood for academic excellence in teaching and research, and for innovation and entrepreneurial spirit. A pioneer among German business schools, EBS has been educating future business leaders with a global mindset for over 40 years. The school is EQUIS accredited.
The mission of IÉSEG is to create knowledge that nurtures innovation and leadership, and promote creative solutions for and with responsible organisations. They educate managers to be inspiring, intercultural and ethical pioneers of change. The objective of IÉSEG is to ensure that students turn into talented, dynamic and above all, successful business people and professionals who will continue to make a difference across a diverse range of global business markets.
The Only private university in the Netherlands. Started by the captains of industry from leading Dutch corporations as KLM, Shell, Unilever, Philips and Akzo Nyenrode Business Universiteit is accredited by EQUIS/EFMD, Associations Nederlands Vlaams Accreditatie Orgaan (NVAO), Association of MBAs (AMBA) and Commissie Eindtermen Accountantsopleiding (CEA).
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